Something Different in the Roofing Industry
Roofers World focuses on creating new roofing products that are more efficient and safer

OTTAWA, ON, CANADA, June 25, 2010 /24-7PressRelease/ -- Roofing contractors are a very difficult demographic to reach given the high turnover rate and importance of price. Generally, there is a high reluctance to change products without the help of product demonstrations, third party endorsements or free sample. Price doesn't matter in the long-run - what is the difference in 5 years if you spend $2 more on a tool? Building trust and loyalty counts.

The Red Ripper did not become popular overnight. It took YEARS, lots of product changes, THOUSANDS of free samples, and hundreds of trade shows. In 2010, the Red Ripper is the most popular tear-off tool in Canada with 40,000 annual unit sales - growing each year and surpassing volume records each month. There is a buzz on roofingtalk.com and among HGTV celebrities like Mark Clement raving about how great this tear off tool.

The Red Ripper was not perfect at first but with time and extensive new product development - it is unlike any other tear-off tool in the industry. The Red Ripper is something different in the generally stagnant roofing industry. The Little Red Ripper is joining the Red Ripper family as the ultimate demolition tool for applications that the Red Ripper cannot address. One product at a time, we are filling voids and taking roofers concerns/feedback seriously.

Through primary research we discovered Roofers had a real problem with roof brackets breaking because of weld failures. So - Roofers World "stepped up" and created the Endura Bracket which is already described as the "strongest fixed roof bracket ever built". We beefed up the weak weld points, built extra support and delivered it all at a reasonable price. Buy a set of roof brackets that last or 6 that will teeter totter.

At Roofers World, we know there will be sweat and "copy-cats" trying to knock us down. But no matter how many times we get knocked off the horse, we will get back on because we want to ride. We will reach our destination because we develop better roofing products.

Press Release Contact Information:

jen spruit
roofers world
marketing
2590 sheffield rd
ottawa, on
canada k1b 3v7
Voice: 613-736-7654 ext 118
Website: Visit Our Website